If you would observe the
company that delivers the daily paper
to
your doorstep for a business case study, you will come to learn that
the newspaper publisher hires reporters, writers and other important
staff to create the contents
and
deliver the papers to their
readers.
In addition to the above
mention, the publisher has to invest
regularly in heavy duty machineries and tons of papers in printing tons
of newspapers on a daily basis.
And in order to ensure that the
newspapers are delivered on
time,
the publisher appoints agents at every part of the covered territory.
So, how does the newspaper
company make money? It is obvious
that
selling a copy of the papers at less than a dollar would not even be
able to even fund the operations.
The answer? Selling advertising
spaces! You have definitely
seen
lots of advertisements in the newspaper. The publisher simply sells
advertising space in the papers to advertisers who want to leverage
their advertising efforts on the paper’s high readership.
On the same analogy, you can
make money the exact way from
your
newsletter: simply by selling advertising space to prospective
advertisers!
If your mailing list size
exceeds 1,000 (5,000 is recommended)
subscribers and beyond, you can start selling advertising space for
say, $10.00 per sponsor ad.
In this manner, you turn every
issue you send out to your
subscribers into a profit-pulling device. And since there is virtually
no end to the stream of advertisers as products, services and
businesses are cropping every single day in every industry imaginable,
so are your money making opportunities.