2010 May | Avery Thompson Marketing

Archive for May, 2010

Advertising Possibilities Are Endless For Small Business

May 27th, 2010 | Author: mpactmarketing

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10 Cost Effective Ways To Promote Your Website

May 27th, 2010 | Author: mpactmarketing

So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.

The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your AOL users won’t see you there just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this problem as they don’t have the money to do this kind of advertising.

So what method do you use to advertise and drive traffic cost effectively to your site?
•   Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what you’re doing.
•   Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.
•   Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.
•   Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.
•   Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.
•   Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.
•   Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.
•   Write and publish articles just like this one that show your expertise and direct clients back to your website.
•   Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.
•   Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.

There you have ten ways to promote your website. It’s like advertising a garage sale with yard signs all over town. It’s like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.

Rod Hey
http://www.WinningLifeChoices.com/pips.html
3 Easy Steps to Work at Home Now!

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Posted in Site Promotion | Tags: advertise, blog, business, EZINE, home, income, internet, promote, solo, work | No Comments »

3 Way Linking – The New Link Popularity Building Strategy

May 27th, 2010 | Author: mpactmarketing

3 Way Links

There has been a lot of talk over the past few months, even more so with the latest Google update, about the value of linking. What types of links are better, which types are still seen as value added to a website. Well if the truth be told, the only people who can tell us are not saying anything. I am speaking of the engineers at Google and the other search engines, the very people who are the one who determine the value of all linking.

According to some people at the various search engine optimization companies, reciprocal links are no longer being considered when determining link popularity for a website. Just like so many of the other theories search engine optimization, outside of the engineering labs, no one really knows for certain. I have read some of the reports that have been issued on this topic and these reports are far from conclusive, offering little more than contradictory examples taken over several days of testing.

So aside from a wait and see what happens next stance what can we do? Rather than adopt a reactive position to this uncertainty I feel that it would be far better to move forward and be proactive by changing my linking strategies. As long as there is any kind of controversy regarding reciprocating links, there really isn’t much point in relying on them to help build link popularity.

Personally, I still place a value in reciprocating links as a valid means of trading traffic and will continue to utilize them however, as more and more misinformation gets spread over the Internet it will become increasingly more difficult to exchange links with quality sites. So what is a webmaster to do now that this style of linking seems to be on its way out? Simple – adapt or disappear off the search engine radar. Well Google’s radar anyway.

For my consultation clients I am going to suggest that they be extremely selective on who they link with now. Spend more time evaluating the potential linking partners. If the site measure up to their standards of web development and the theme of the linking site matches their site in some manner then, go ahead and trade links.

Before they trade links with any site they should make sure that the partner site is placing their link on a page that has some “on topic” content rather than a page that contains just random links. If possible only trade links with sites that employ some form of directory system so that all of the links contained on any given page share a similar theme. I will also be suggesting that they set up their own directory style system broken into categories and every page in each category should contain a topical block of text that ties all potential links together. Setting up their own system like this will make linking with their site more desirable.

Another strategy I will be advising my clients on is the use of 3 way links. For those of you who do not know what three way links are here is a brief, simplistic description: Site A links to Site B, Site B links to Site C, Site C links to Site A. Pretty straight forward eh? The process is pretty straight forward but the application often is not. The only way three way links work is when all the parties involved are honest and are willing to maintain those links.

Recently I tested one of my sites and discovered that approximately 80% of the sites I traded links with were not honoring our agreement. Now I fully expected that there would be some shiftless webmasters out there who would be less than trustworthy but, I never expected the number to be so high.

Although reciprocating linking isn’t too difficult of a task it does require a certain amount of time and effort. To have some unscrupulous webmaster cheat you out of your back link in your reciprocated deal is bad enough but to have one do that to your site in a 3 way link deal is even worse.

You see a 3 way linking deal requires slightly more effort due to the necessity of documenting all of the information regarding this agreement. If you are going to go through all of that effort to set up a three way linking agreement you certainly do not want one of the partners to sour the deal by dropping one of the links without notifying any of the other partners.

The extra work required to establish a successful 3 way linking agreement isn’t too difficult, it is all about record keeping. After you have researched the two sites that you think would make good candidates for your three way link swap, you are going to need to contact them and invite them into the exchange. More than likely you are going to have to lay out the plan and explain to them why a 3 way link deal is good and make sure that they understand that the only way it works is if everybody involved is open, honest and up front about everything.

As part of the research for the 3 way trade you are going to want to make sure that all three sites are in some way related. Not necessarily in direct competition with each other but connected in some way; much like the way a restaurant site would be similar to a hotel site and the hotel site might be similar to a pub site. Pretty simple really as a hotel can contain both a pub or a restaurant, it isn’t too much of a stretch to think that these 3 service based businesses could be related somehow.

Once you have the three sites picked that you would like to trade links with make sure you research them thoroughly. The things you want to be checking for are;

Page Rank
IP
Quality
Age of the sites
Current link popularity

Page Rank
When checking Page Rank you are looking to make sure that everybody is of a similar PR. Don’t get greedy and automatically suggest that your site should be linked from the site with the highest PR. In fact it might be a good idea to suggest that the higher PR site should link to the lowest PR site. Doing this may make the deal seem a little sweeter.

IP
It would be best if all 3 sites were on different IP addresses. Sites that are all residing on the same IP may be misconstrued as being part of a link farm strategy. Why take the chance?

Quality
This one should be a no brainer. If the site isn’t of a quality that you would recommend to your friends or family to visit why would you want to risk the credibility of your site by suggesting that other people go to it? Rule of thumb here on quality is this; if you wouldn’t bookmark the site for yourself, don’t link to it.

Age of the Sites
The age of the site is important because of the alleged age delay sandbox effect in Google’s algorithms. If the site is too new then you may have to wait for the site to mature before any weight is given to the out going links from that site. You should try to make sure that the sites you include in your 3 way linking are at least 1 year old or more. No guarantees that sites over a year are going to be mature enough but at least the odds are better.

Current Link Popularity
The reason you will want to check out the current link popularity is more about the investigation into their linking history. Do they currently trade links with sites that may be considered as being from a bad neighborhood. Do they link to gambling, porn or FFA sites? If they do and they are not part of the gambling or porn world and your site isn’t either then DO NOT link to them.

Three ways linking in this manner revisits the days when linking was more natural. This type of linking will demonstrate to the search engines that you value your linking recommendations and therefore the search engines should value them as well. If the search engines trust your site to make these recommendations then there is no way that the applied due diligence will get you in trouble with the search engines.

Posted in Site Promotion | Tags: 3 way linking, reciprocal linking, reciprocated links, three way links, tri links, triangle linking | No Comments »

5 Ways Increase Web Site Conversion Rate That Will Increase Internet Sales Using Free Giveaway Promotional Product Sample.

May 26th, 2010 | Author: mpactmarketing

What keeps you up at night?

It’s a good question for you to ask yourself once in a while. For most eCommerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. That’s 97.4% or so of your visitors, according to the accepted industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, you’re probably getting a better night’s sleep than most.

If not, you’re probably tossing and turning, thinking about ways to increase web site sales. You might think you have already tried every little conversion rate optimization tip or trick. Do you have a strong “Call to Action” benefit? Have you ever tested different messaging with tools such as split A/B landing page optimization? The web is always changing. Unless you are sure that there is no room for improvement, its clearly time to consider how you can take your website to the next level to increase online sales with a value added promotional benefit.

1. Bait your prospects with the right cheese.

Online shoppers are more sophisticated today. You should assume that your prospects will evaluate three to four competitors before deciding to purchase. You need to stand out and provide the right bait to get your prospects to stop and buy at your site, rather than move on to a competitor.. In some cases, merchants need to find a special kind of cheese that will get the mouse to click on certain shipping options or up-sells. Getting creative in what bait you use is what will increase conversion rates if you know what type of cheese will make that mouse click.

2. Create a value-added offer.

Sometimes you need to go beyond your product line to find a potential partner that could benefit from a cross promotion. Some gift items can be presented as bonus offerings that would bring a high perceived added value, such as. Phone cards with a volume discount. Such an item could even be co-branded as a special value- added thank you gift.

3. Offer free gifts that create viral marketing buzz

Think of a gift or promotional item that prospects will keep on them at all times such as inside their purse or wallet. Giving this item away is what creates the viral marketing buzz for increased “buzz”, brand awareness, and ultimately more Internet sales. The example of a free co-branded phone card giveaway is a great way to get your customers to carry your brand at all times and increase repeat orders and referrals. Gifts like phone cards are especially effective because they are designed for repeated use. As a result, the customer will be exposed to your brand for the seven plus times experts say are necessary before a prospect is ready to convert to a sale or reorder. It’s also likely to more than carry its weight in referrals.

4. Create a personalized benefit

Always look for ways to personalize your offer. Instead of “we” or” I”. talk to the customer individually as “you”. Make your prospects feel special, elite and make it personal in any way possible when giving away a value added benefit. Personalize your gift when possible and find a partner with whom you could cross promote a co-branded personalized items.

5. Give away a high perceived value item:

Offering something for FREE is always nice. But the word “free” can carry negative connotations. You always want to keep the perceived value of any gift or offer high.

Example:

Get a Free phone card with your order today

Vs.

Receive a complimentary phone card worth more than 1 hour of free calling to the U.S. and many other countries as a personal thank you gift for your order today.

Grab your prospects today, and give them an incentive to buy on your site. Now its time for you to find your special “cheese” that will get your prospect’s mouse to click on your personalized high perceived-value benefit.

3 proven ways you can boost sales with autoresponders

May 26th, 2010 | Author: mpactmarketing

Many people associate autoresponders with emails. They are not mistaken anyway but for this piece of auto pilot programs are more than emails. Autoresponders are tools that can be used in a variety of ways to grow and skyrocket the sales of a business. Remember that, sale does not only involve the mounting of an ecommerce site, putting up a shopping cart and then getting buyers to make choices. It involves constant, well-crafted and sophiscated interaction with customers.

In this article, we look at 5 effective ways you can use autoresponders to generate six figure incomes for your website.

Publishing an ezine

Autoresponders which have the broadcast capabilities can be used as a cost effective means to create mailing lists to which you can periodically send your readers ezines. Ezines have the great value of preparing the minds of your prospective buyers for a purchase. It is a good platform from which you can launch your product or service, or explain how your business works. The more informed your customers are, the more they will buy from you.

If you are publishing ezines, it will serve you best to first offer a sample content. This way, prospective readers can have a preview of the actual ezines and then be able to get the needed urge to read the full ezine or the real one to follow.

Article distribution

You can use autoresponders to distribute your articles. Articles in which you have embedded your product links are an excellent way to boost sales. There are two reasons for this: First, an article is more explanatory and friendly than a sales letter. Secondly, an article can surreptitiously suggest to the reader to buy a product or patronize a service indirectly. The most important point for publishing articles are the confidence and authority with which the readers associate the writer. If your readers find your articles informative and useful, they will tend to like your opinions and recommendations’ resulting in greater sale of your products.

It is not only your opt-in list that can benefit from your articles. You can broadcast them to webmasters who need articles to boost their search engine rankings. As people read them at these sites, they follow the links in the articles to reach your site for a purchase or an enquiry of your product.

Using autoresponders to generate repeat sales
A customer who buys from you today is more likely to buy again tomorrow. Actually every business should strive for repeat sales and people who buy for the first time take less effort to make the next purchase.

You can use autoresponders to tell your past customers about the latest version of a product or an upgrade. You can even tell them about the availability of some accessories or enhancements to the original product that are worth buying. You can even tell them about discounts available and even say it is available to only past customers for them to get a feel of being valued as buyers.

No business can afford to lose sight of the leverage that autoresponders bring to them. It is therefore a strong recommendation that both start up businesses and well-established ones incorporate them in their website planning and online presence efforts. Autoresponders such as the high grade ones found at http://www.aceresponse.com/ to help a business generate a high return on its investments.

2 Keys To “Manual Surf Traffic Exchange” Success

May 25th, 2010 | Author: mpactmarketing

Do you use Manual Surf Traffic Exchanges to drive traffic to your websites or affiliate links?

In case if you are a new internet marketer and do not know what is a Manual Surf Traffic Exchange, here is a short explanation:

“Manual Surf Traffic Exchange is a online service, where members can show their websites to other members, by viewing (surfing) other members websites.”

This is a very easy way to receive traffic, especially if you have limited budget, but have time to view other websites. And if you don’t want to pay your time, you can purchase traffic directly from traffic exchange programs.

However, you should know that these type of traffic is “ineffective” traffic. Ineffective means the conversion rate of your product or service from traffic exchanges will be lower than other highly targeted traffic sources like PPC visitors.

Note, this does not mean using traffic exchange is not profitable. This is because the cost of each traffic exchange hit is greatly cheaper than other traffic sources.
And if you do it right, the ROI (Return On Investment) will be positive.

Many marketers claim that Manual Surf Traffic Exchange is not useful. They are completely wrong because they missed some very important keys when using traffic exchanges.

Now let me expose two of the secret keys that will turn your traffic exchange failure to success:

1. Method – Capture Leads And Do Not Sell Directly

Every traffic exchange user is busy at surfing. They do not have time and intention to read your long webpage. So NEVER put your sales page. Instead, put a lead capturing page with a “Attention Grabbing Headline”, “Amazing Benefits” and a “Opt In Form”. Remember, your purpose is to capture email addresses and then follow up with additional sales materials.

2. Target – Webmasters Who Want Traffic

Do you notice the common purpose of the traffic exchange users? Yes they are webmasters or affiliates who want to promote their own websites. Remember, these people is your target market, not kids, not elders. If you are promoting high quality advertising related product or service, then I can guarantee you will convert them to sales very well!

Now it is your time to make money by using traffic exchanges! Here is the number one manual surf traffic exchange that I would like to recommend – TopSurfer.

TopSurfer not just provides real and steady traffic, and its wholesale membership is also the best among all traffic exchanges. You not just receive traffic, and you can also make 100% profit by reselling the membership! Visit this link to join:

http://www.marktse.com/topsurfer/

To your online success,
Mark Tse

PS. Want to rule traffic exchanges? Get all the keys from “Traffic Exchange Secrets Revealed”:
http://www.marktse.com/recommend/traffic-exchange-secrets/

WordPress Uncovered

May 25th, 2010 | Author: mpactmarketing

Avery Thompson Online Announces The Brand New, 23(!) Part, Step By Step Video Course, That Shows You…..

How To Plan, Create, Customize & Secure Your Blog Business Empire and more…Starting Today!”

This isn’t just another video product with theory…it’s taken from true results from a successful blogger and hosting provider!

From: Avery Thompson
Date: Tuesday, May 25, 2010

Dear WordPress Blogger (or soon to be),

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Earnings Disclaimer

EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT’S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.”

ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.

MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.

ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.

Article Optimization – Directory Submission 101

May 7th, 2010 | Author: mpactmarketing

It is a pleasurable challenge writing to Ezine and Article publishing Directories. This is the “sandbox” that most writers are contributing to today. More articles are written and show up as an entry to Google, Yahoo, MSN, AltaVist and other search engines than their are websites. Some websites are articles in themselves. It is much easier to write an article than it is to build a new website for most of us. The common person may not be able to do build their own website, but he or she may have the talent to be a successful writer. Think of the competition though! Thousands of writers writing about their content, promoting their website, and sharing their ideas. The numbers are overwhelming! There are a number of things that a writer needs to be aware of when submitting articles to develop a mass readership.

Article Optimization – If you want your article to show up on page number one of Google, it has to be optimized. Optimization is done by following some of the simple rules called “Search Engine Optimization”.

Choose a high quality article directory to submit to. This will contribute a great deal to getting the article close to the number one spot. You can determine the article directories PR rating in Google ·by installing the Google task bar on you browser and going to the article directory website. Contributing your article to the directory is a very simple thing. You will have to provide personal information, possibly a pen name, your website url if you have one, and the category you will be writing about.

Use keyword rich content in the title, teaser, and body of the article. You have to do some keyword research and plug them in to your article every chance that you can. A good example in this article would be the keyword “article directory“. It has to make sense when you use it. Once every paragraph or two and your readers will not get bored with the article and keep reading until the end of the article.

Use bold, italic, and underline when it seems appropriate with your keywords. Using Google, go look up some of your favorite keywords. You will notice in the list of Google links that the keywords you put in are in bold. Google picks up on the keywords. Let me repeat that, Google picks up on the keywords. In SEO Made Easy, the author indicates that not only does Google pick up on keywords, but Google picks up on keywords that are in bold, italic, and underlined.

Article Directories will let you place one to three incidents of anchor text in the body of the article. This is an excellent way to get a link back to your website! Google takes a while to do this, but eventually it will index the article and register the link. You can work in your keywords in clever fashion this way. If you have a website, and you are promoting your website in the article, this is the opportunity to use the keywords from your website. If the article directory allows the technique, html anchor text entries can be made in the body of the article as well as the bio. The reader would not normally know that html was being used. Of course the Article Dircetory has to accept html code for this to work.

Use anchor text in the article writers bio. Most Article Directories accept three, others will only allow you one. This is the sales pitch. If you have interesting content in the article, and have succeeded in convincing your reader that your contribution is worth investigating some more, they will want to go to your website and look some more! This is the author’s sincere wish most of all, to gain trust and repore with his or her readers and to start a continuing business relationship. It can be done with a proper close to the article asking for the reader to “come on in, the water is fine!”

Article Writing – If you want your article to be read from start to finish, choose keywords and content that will make sense to the reader. Don’t try to write about nuclear physics to a business crowd.

Determine your audience. This is done easily by entering your keywords into Google. Look at the number of entries returned. An article will be successful if you choose an audience that is not to large that you cannot compete against and not so small that you will only expose the article too few times to too few readers. When starting, it is a good idea to start with keywords that are getting about 30 hits a day at Overture. Normally there would also be less than ten million entries returned from the Google keyword search for your topic. Work on the larger populations when you get this down. You will find innumerable targets and keywords that you can do this with. There is no end to topics available on the internet. What a rich source of information!

Use original content when submitting to Article Directories. They have a way of finding out if your content is not original. Article directory submission guidelines always require you have exclusive license allows your name to be associated with the articles produced for you or by you. So don’t do it. You will get caught!

Enjoy your writing! The world is open to to your ideas and more than willing to accept what you have to offer, if it is done the right way!

Are Your Subscribers Receiving Your Newsletter?

May 7th, 2010 | Author: mpactmarketing

In my e-mail one day, I received the following message: “Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you.”

The attachment was from my mailing list program. It was informing my dear subscriber that since her mail kept bouncing, “I`m not going to try again; this message has been in the queue too long.”

1. The Problem

Why was my newsletter bouncing? My mailing list program reports receiving this message: “…The information presently available to AOL indicates this server is transmitting unsolicited e-mail to AOL. Based on AOL`s Unsolicited Bulk E-mail policy at http://www.aol.com/info/bulkemail.html AOL cannot accept further e-mail transactions from this server. Please have your ISP/ASP or server admin call AOL at 1-888-212-5537, or visit http://postmaster.info.aol.com for more information.”

Basically, I was being accused of sending unsolicited commercial e-mail. This was a double opt-in subscriber. I don`t do spam!

America Online, Inc. (AOL) had blocked my subscriber from receiving the e-zine she requested. About fifteen percent of my subscribers use an AOL e-mail address. Not only am I adversely affected, but my AOL subscribers are not getting their e-mails.

In contacting AOL sales and technical support, I found myself against a brick wall. Although, I was repeatedly offered a free trial to their service, they were unable to help me regain my subscriber.

“Why don`t you contact your subscriber and have them whitelist your e-mail address?” How? All I have is her AOL e-mail address and everything I send to her fails. Believe me, I`ve tried. (You could use another e-mail address, I suppose, to trick AOL, but why should you have to?)

Of course, they absolutely refused to remove the block against me. (If you would like to learn more about AOL, try the search terms “AOL” and “AOL sucks” in a major search engine.)

By the way, it isn`t just AOL that is doing this. Some other major Internet Service Providers (ISPs) are doing the same thing. As well, some popular e-mail software programs also filter out wanted e-mails.

2. Some Solutions

If your subscribers are not receiving your newsletter, here are some things you can do to alleviate the problem.

1. Warn your subscribers. On your newsletter signup page, explain why they might not receive your e-zine. Explain about e-mail filters; ask them to whitelist your domain, not only to bypass the ISP spam filters but also to allow mail through any e-mail software they may have.

2. Try to avoid using words that trigger spam filters. Personally, I don`t like this one; it smacks of violating my right to free speech, freedom of the press, et cetera. (Yes, I know. With rights come responsibilities. However, I am acting responsibly!) As a practical matter, though, it`s something you have to consider. (I had my newsletter checked by a popular spam checker and it passed with flying colours.)

3. Send a text e-mail informing your subscribers that the current issue of your newsletter is available online at your website. (It could also be a good move to have an archive of past issues there, too, to boost your content and search engine rankings).

4. Consider using alternative ways of communicating. For example, you might try Really Simple Syndication (RSS).

Oh, by the way, my replies (with read receipt requested) to my dear subscriber`s e-mail address appear to never have made it. To her I say: “If you`re out there somewhere, please re-subscribe. You might want to think about using a different e-mail address, though.”

Are you Fed up of Being Scammed?

May 7th, 2010 | Author: mpactmarketing

Noun: Scam: a fraudulent or deceptive act or operation.

Yes and it’s happening more and more every day on the Internet, and in particularly within the Internet Marketing arena. As an ever-growing population of Internet entrepreneurs search for ways to earn an honest living online, so the number of confidence tricksters grows and we hear more Gurus with ‘secrets’ to sell, more software that blasts your ads to a zillion websites, and even more promises of earning massive amounts of cash overnight.

In truth, Internet Marketing ‘Gurus’ never give anything away! End of story! Yet they seem to delight in showing you images of bank statements, Clickbank or Paypal statements or a couple of dozen references from supposedly delighted customers, all of which can be created with a little imagination and some good imagery software.

And don’t be fooled by the promise of an ‘iron-clad’ money back guarantee. Online business is a numbers game. There are only a small percentage of purchasers who will bother to ask for a refund and the scammers know that. Many will not even answer your email should you ask for your money back.

There is a website now that is determined to stamp on those that are offering crocks of **** for anything up to $100 a time, by naming and shaming those concerned. It has to be said at this time that not all profitable websites are a scam. So we guys at Internet Marketing Service are inviting you to send feedback on any Internet Marketing ebooks, software or resources you have laid out hard earned cash for. Your feedback is important! you can check out a range of the most popular of these Internet Marketing Ebooks Sofware and Resources, and see how the current feedback is reflected in the weekly updated guide.

Here are a few tips for those purchasing Internet Marketing ebooks, software or resources over the web.

1. Always make sure the salespage leaves no doubt in your mind as to exactly what you are buying. Is it an Internet Marketing Ebook tutorial? Is it Software? If you read the salespage and are still not sure, the chances are that is because the website owner fears that if you knew exactly what you were buying, then you wouldn’t buy it! So the site will be typically full of images of bank statements, a whole host of testimonials, and repeated sentences, often of outrageous claims which are then recinded in the earnings disclaimer which you will find via a tiny link somewhere on the page. A bone fida website will leave you in no doubt as to what you are getting for your money and not disguise anything

2. Dont be swayed by bonuses. Bonus offers are there in an effort to tempt you into buying a product, yet most bonuses can be downloaded free if you are prepared to look.. A quality product that is worth its weight, will sell on it’s own merit and not need bonus products to help sales.
Look at the product on sale. If you think it will help your Internet Marketing endeavours, then buy it!

3. Should you purchase a product that you consider not to be as described in the salespage, always ask for a refund. It is your entitlement if you are not 100% satisfied. Now some traders will not answer your emails when you complain or ask for a refund! At this point you will have no option than taking your complaint to the merchant who dealt with your credit card transaction. In most cases this will be either Clickbank or Paypal, but both have a satisfactory system in place for dealing with complaints.

Here is where our website, Internet Marketing Service can be of great use to you! We operate a simple star system to help you choose the product you are interested in. Then, if you are not totally happy with your purchase, We guarantee your money back, dealing with the claim for you, or guiding you through the process.We also ‘name and shame’ individuals or websites that are trying to get money from you using fraudulent or deceptive advertising. We at Internet Marketing Serevice are doing our utmost to fight the scammers! But we do need your help! Stop by and give us your support and let’s make the Internet a safer more reliable place to do business.